In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness phase, where purchasers end up being mindful of an issu… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the manner in which community structure can help online marketers retake control of the d… Read More

Mark Donnigan: It's going terrific, Ben. I am so delighted to be below on your show.Specifically provided the importance as well as the seriousness of the subject we're going to be taking on over the program of this conversation also, which is one that I think is truly under-discussed. One that could if not increase some brows, but might get you so… Read More